The money is invested in a climate-friendly project which would not have occurred without the financing from carbon offsets. Often the project is within renewable energy, for example building and operating a new wind farm where coal was previously used. The are also projects which increase energy efficiency, for example replacing cooking over old wood stoves to newer, energy efficient stoves. Many projects contribute not only to a better climate locally and globally, but also contribute socially to the area where the investment occurs. For example, some projects contribute to job creation, improved schools and infrastructure in the surrounding area.
For each ton of carbon dioxide you offset, we ensure that the same amount of carbon dioxide is officially cancelled (in the Union Registry or Markit) from the specific project you have chosen.
It is difficult to answer exactly how much of the money goes to the project itself, because many factors weigh in, including certification, volume, delivery method, trading system, the year the credits were created, etc. In short, the margin when higher volumes of carbon offsets are purchased can be somewhere in the range of 20-30%.